Millbrae Achieves Business Improvement District Goal for Downtown Corridor
The City of Millbrae has achieved one of its priority goals in developing a feasibility study for the formation of a business improvement district (BID) for downtown Millbrae. Over the next few months, the City will work closely with local stakeholder groups, including downtown Millbrae property and business owners, the Millbrae Chamber of Commerce, the Economic Vitality Commission, and City officials, to determine if a BID is right for Millbrae and what it could mean for the area.
“I am excited that the City Council adopted, as one of their top priorities this year, a feasibility study for the formation of a downtown BID,” said Millbrae City Manager Tom Williams. “I look forward to working with all the downtown stakeholders and community interests in an effort to help achieve all of our objectives for a viable and prosperous downtown.”
To lead the feasibility study, the City has retained the services of New City America, a company that specializes in developing and managing business improvement districts. Over the past 18 years, New City America has formed 21 districts through the Bay Area, including the San Leandro Improvement Association and San Francisco’s Top of Broadway Community Benefit District. If formed, the BID would help combine and focus local resources to revitalize the area and spur smart redevelopment.
“Downtown Millbrae’s central location on the Peninsula, and its close proximity to SFO, present us with a great opportunity for growth. While we are making the critical decisions for Millbrae Station, the completion of a feasibility study will help us better understand if now is the time to take the next steps and form a BID,” said Millbrae Mayor Gina Papan.